Final Product
Solo Project
Figma
2 months
A 2-week UX exploration using Pokémon to understand how Augmented Reality can create immersive, emotional, and believable interactions between users and virtual creatures.
• Conducted user research and testing to understand how people interact with Pokémon in AR environments.
• Designed and prototyped immersive AR experiences that emphasized emotion, realism, and playfulness.
• Synthesized insights to shape design principles for creating more engaging and human-centered AR interactions.
AR is more accessible than ever, yet many still see it as a gimmick. In Pokémon GO, players enjoy AR briefly before turning it off due to friction or boredom. I asked myself, what makes an AR experience truly engaging and believable, not just functional?
Why: Identifying the core problem is essential for focusing the design efforts on solving real user issues and business challenges.
Design Believable Interactions: Create AR experiences where Pokémon feel alive, responsive, and integrated into the real world.
Why: If Pokémon feel lifelike and responsive, the experience becomes immersive and emotionally engaging, not just a visual trick.
• Maintain user familiarity without deviating significantly from the existing design
• Prioritize user comfort, efficiency, and purposeful additions for sustained success and long-term loyalty
If Pokémon feel lifelike and responsive, the experience becomes immersive and emotionally engaging, not just a visual trick.
Key findings:
• People want AR to feel real and responsive when Pokémon acknowledge them or react to touch.
• Users prefer when they stand on surfaces or interact with surroundings.
A notable user comment: "I could not see all the information about my cat's shot records and medical records."
Why: Builds emotional connection and makes AR feel alive.
The Pokémon AR Camera project isn’t just about placing Pokémon in the real world. It’s about learning how AR can feel real, engaging, and meaningful. By studying user reactions and interactions, I explored how AR can go beyond novelty to create immersive experiences.
1. AR is about presence, not perfection.
2. Context drives meaning.
3. Emotion makes AR memorable.
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