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Dance Chives Website

Web Design

Final Product

Team

Founder, Engineer, Copy Writer , and 2 UX/UI Designers

Software

Figma

Duration

2 months

Project Overview

Dance Chive is a web app designed to collect, display, and track dance event data, unifying all metadata, media, and social connections in one centralized place.

Role

UX/UI Designer

• Identify patterns, behaviors, and needs to inform design decisions.
• Work closely with Engineers to ensure designs are feasible and implemented correctly.
Propose new features like mapping events, series pages, or interactive brackets to enhance user experience.

Problem Statement

Although dance battles are widely shared on social media, the lack of structured organization makes it difficult for fans and dancers to discover, explore, and revisit events or participants meaningfully.

Why: This matters for Dance Chive because solving the lack of organization allows dancers, fans, and organizers to easily discover, explore, and celebrate dance battles and participants in one centralized platform.

Goals

Highlightdancers, organizers, and creators through profiles, tagging, and event archiving, giving them proper recognition.

Collect and organize videos, images, participants, and event metadata in one accessible platform.

Why: This matters because Dance Chive lets the community discover, explore, and celebrate dance events and talent in one centralized platform.

Challenges

• Maintain user familiarity without deviating significantly from the existing design
•  Prioritize user comfort, efficiency, and purposeful additions for sustained success and long-term loyalty

Research and Insights

We spoke with dancers, DJs, MCs, and event organizers to understand their workflow, pain points, and goals:
• Dancers want a platform to showcase performances and track event participation.
Event organizers want a single place to archive and promote events.

Dance Community Member: "As a dance community member, I want to easily watch all the battles from an event, so that I don't have to search YouTube for them."

Why: This matters because understanding users ensures the platform solves real problems, making it easier for dancers and organizers to share, track, and celebrate their work.

Customor Journey

We use the site map to understand how users navigate the site and interact with events, dancers, and videos.

Prototype

The search engine lets users quickly find events, battles, dancers, or dance styles using the site’s organized metadata and tagging system.

High Fidelity Designs

The final design of Dance Chive uses a refreshed color palette and layout to make the site feel more welcoming and easy to navigate, helping users explore events and dancers naturally.

Also, we changed the logo, turned the Series section into its own page, and highlighted series content.

Before

After

Outcome and Impact

If launched, Dance Chive could unify the dance community online, making it easy for fans and dancers to discover, explore, and celebrate events, while giving talent and organizers the recognition they deserve.

Next Steps

• Implement multi-language support
• Introduce monetization for promoted events
• Integrate mapping and class/practice session data

Key Takeaways

1. Learned how to design features like bracket views, tagging, and search based on real user needs.

2. Gained experience structuring events, participants, and media in an intuitive, navigable way.

3. Learned how to work effectively with people from different backgrounds to create a cohesive product.

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